I showed you an early postcard produced by Bamforth & C0. Ltd a couple of days ago, so today we take a look at a more typical Bamforth production from the Great War years.
James Bamforth had begun a company producing slides for ‘magic lanterns’ (look ’em up) in the late 19th Century which, by 1900, had developed into postcards, and which by 1910 had seen the introduction of the saucy seaside postcard that Bamforths were to become famous for, similar examples of which you can still buy today.
Unique to Bamforths was the introduction of what was a novel concept to the postcard industry at the time, that of producing cards in sets, which in turn directly led to the rise of the deltiologist (that’ll be me, then) as people searched for full sets of these cards.
By the end of the Great War, Bamforths had produced some 20 million postcards and were market leaders in the United Kingdom; their heyday would be the 1960s, by which time they would be market leaders across the world.
James Bamforth had also made fourteen silent films around the turn of the century; in 1913 he returned to making films and within two years had produced a further one hundred, surpassing even Hollywood in quantity and, they say, in quality too. The Great War eventually put paid to the film-making side of the business, and production would not restart after the Armistice.